New Arrivals

Swimerz Duo Lock Snaps are made from coated 304 grade stainless steel, giving them great corrosion resistance and strength. Duo-Lock Snaps provide ...

Toppu Mizzu Grasshopper lures can be used as either a top water surface lure, or as a shallow diving crankbait. Suitable for fresh and saltwater sp...

For fishing at all depths, these super sensitive ‘finesse’ jigs let your bait flutter downward with a realistic action that draws monster strikes ...

Swimerz Soft Vibes are a traditional fork tail type soft plastic lure. At 95mm long and 20g in weight they can be fished in current, vertically ji...

The round head was one of the first jig head designs available to anglers. Designed for use with soft plastic lure types inclusive of fish tails, s...

Whether you are power fishing them with a swim bait, jerk-baiting them with a shad, or finessing them, there is a Tungsten Round Jig Head just rig...

For fishing at all depths, these super sensitive ‘finesse’ jigs let your bait flutter downward with a realistic action that draws monster strikes ...

For fishing at all depths, these super sensitive ‘finesse’ jigs let your bait flutter downward with a realistic action that draws monster strikes ...

For fishing at all depths, these super sensitive ‘finesse’ jigs let your bait flutter downward with a realistic action that draws monster strikes ...

For fishing at all depths, these super sensitive ‘finesse’ jigs let your bait flutter downward with a realistic action that draws monster strikes ...

Whether you are power fishing them with a swim bait, jerk-baiting them with a shad, or finessing them, there is a Tungsten Round Jig Head just rig...

Worm hooks can be used in a number of different rigs, depending upon the fish being targeted and the environmental influences. Long & short ru...

Whether you are power fishing them with a swim bait, jerk-baiting them with a shad, or finessing them, there is a Tungsten Round Jig Head just rig...

The Swimerz range of Cheburashka Clip-On Jig Heads give your rigged plastics extra movement both on the retrieve and on the drop, and allows your ‘...

Deadly on many species including bream, bass, flathead, trevally, whiting and more, Bent Minnow type surface lures are designed to present a natura...

The Jitterbug is one of those rare lures that you could truthfully say, “There is no wrong way to fish it, as long as it is in the water”. Outstand...

Swimerz Octopus Circle Hooks are short-shank hooks that feature a slightly offset round shank and inward facing barb that is not as dramatic as tha...

Swimerz Soft Vibes are a traditional fork tail type soft plastic lure. At 95mm long and 20g in weight they can be fished in current, vertically ji...

Swimerz Arrowhead Jig Heads enable soft plastics fishers to interchange hook and lure setups quickly and easily, fine tuning their rig to suit the...

Use for bottom dropping rigs, sabiki and similar types of bait jigs, off a beach or shore. Swimerz Teardrop sinkers provide a distinct advantage wh...

Circle Hooks have been used by commercial fishermen for decades due to their ability to efficiently catch fish. Fish hooked in the corner of the m...

Worm hooks can be used in a number of different rigs, depending upon the fish being targeted and the environmental influences. Long & short ru...

Swimerz Bullet Sinkers (also known as Worm sinkers) provide anglers with a streamlined shape, smooth sides and an anti-snag design that makes these...

Swimerz Bullet Sinkers (also known as Worm sinkers) provide anglers with a streamlined shape, smooth sides and an anti-snag design that makes thes...