New Arrivals

  There’s a good reason why hard body lure makers usually fit treble hooks …… they’re effective at hooking fish. That’s a pretty strong argument. ...

Fishing with popper lures is one of the most spectacular ways of fishing you are likely to encounter. Due to the lures being retrieved across the s...

Swimerz Rolling Swivel with Interlock Snap are a heavy duty, brass, rolling swivel combined with a black nickel coated stainless steel interlock sn...

Wakebaits are a surface lure that emulate a potential feed swimming on the surface. Cast and retrieve like a Popper, or troll them slowly to around...

Wakebaits are a surface lure that emulate a potential feed swimming on the surface. Cast and retrieve like a Popper, or troll them slowly to around...

Swimerz Soft Vibes are a traditional fork tail type soft plastic lure. At 95mm long and 20g in weight they can be fished in current, vertically ji...

Swimerz Soft Vibes are a traditional fork tail type soft plastic lure. At 95mm long and 20g in weight they can be fished in current, vertically ji...

Swimerz Rolling swivels are a low-profile, super-strong swivel featuring a twisted eye on each end, with the shaft of the eye inside the central ba...

Soft plastics offer many advantages over hard bodied lures that don’t have the soft texture of real food. When a fish strikes a soft plastic bait ...

Swimerz Rolling swivels are a low-profile, super-strong swivel featuring a twisted eye on each end, with the shaft of the eye inside the central ba...

Swimerz Interlock Snaps are made with a flat plate housing into which the snap wire locks for a secure connection. If a more permanent connection i...

Swimerz Rolling swivels are a low-profile, super-strong swivel featuring a twisted eye on each end, with the shaft of the eye inside the central ba...

Fishing scissors are a necessary item in any fishers tackle box. And, so is a hook remover. Get both in this handy Rig Ezy fishing tool set! The no...

Light and compact, Rig Ezy electronic fishing scales can weigh in any prized catch of up to 40kg, or 100lbs (approx.). With a back lit LCD display ...

In 1944, Ryobi ltd leveraged their technologies and experience to diversify into the manufacturing of fishing tackle. Ryobi fishing tackle has sin...

In 1944, Ryobi ltd leveraged their technologies and experience to diversify into the manufacturing of fishing tackle. Ryobi fishing tackle has sin...

Swimerz Long Shank Hooks are an all purpose soft plastic and bait fishing hook that are great for a variety of rigging and finesse fishing applica...

An innovative design, Swimerz 'VTail' soft plastic lures are also known as a flutter tail or ribbon tail type lure. This extended curly tail can b...

An innovative design, Swimerz 'VTail' soft plastic lures are also known as a flutter tail or ribbon tail type lure. This extended curly tail can b...

We know that squid are colour-blind and, despite having retinas similar to ours, they see in monochrome (black and white) as well as seeing UV or u...

Great for vertical jigging where lighter weights are suitable, for Snapper or other reef species, and as a casting jig, for fast movers. The Fine...

An innovative design, Swimerz 'VTail' soft plastic lures are also known as a flutter tail or ribbon tail type lure. This extended curly tail can b...

Every tackle box needs a set of pliers. Not just to provide assistance with getting hooks out of your catch, but also when it comes to servicing yo...

Finesse Slow Pitch Jigs weigh 60 grams and have a length of 90mm. They feature a keel design that has the express purpose of keeping the lure flat...