New Arrivals

Swimerz Octopus Circle Hooks are short-shank hooks that feature a slightly offset round shank and inward facing barb that is not as dramatic as tha...

The Rig Ezy Line Keeper is a flat foam board cut to enable the easy management of your rigs. With a number of divisions allowing up to 6 rigs to be...

Whether you are power fishing them with a swim bait, jerk-baiting them with a shad, or finessing them, there is a Tungsten Round Jig Head just rig...

Whether you are power fishing them with a swim bait, jerk-baiting them with a shad, or finessing them, there is a Tungsten Round Jig Head just rig...

For fishing at all depths, these super sensitive ‘finesse’ jigs let your bait flutter downward with a realistic action that draws monster strikes ...

Whether you are power fishing them with a swim bait, jerk-baiting them with a shad, or finessing them, there is a Tungsten Round Jig Head just rig...

The Finesse Toppu Mizzu 'Walking Dog' lures draw on traditionally successful designs for their fish catching characteristics, and will have any Fis...

Made from a bright green, high quality nylon that is very durable, Rig Ezy heavy duty fish holding bags are 0.85m deep, with a 2cm mesh, and 45cm w...

The Rig Ezy Line Keeper is a flat foam board cut to enable the easy management of your rigs. With a number of divisions allowing up to 6 rigs to be...

Swimerz Soft Vibes are a traditional fork tail type soft plastic lure. At 95mm long and 20g in weight they can be fished in current, vertically ji...

The round head was one of the first jig head designs available to anglers. Designed for use with soft plastic lure types inclusive of fish tails, s...

  There’s a good reason why hard body lure makers usually fit treble hooks …… they’re effective at hooking fish. That’s a pretty strong argument. ...

Toppu Mizzu Grasshopper lures can be used as either a top water surface lure, or as a shallow diving crankbait. Suitable for fresh and saltwater sp...

Deadly on many species including bream, bass, flathead, trevally, whiting and more, Bent Minnow type surface lures are designed to present a natura...

The Finesse Toppu Mizzu 'Walking Dog' lures draw on traditionally successful designs for their fish catching characteristics, and will have any Fis...

  There’s a good reason why hard body lure makers usually fit treble hooks …… they’re effective at hooking fish. That’s a pretty strong argument. ...

Fishing with popper lures is one of the most spectacular ways of fishing you are likely to encounter. Due to the lures being retrieved across the s...

Swimerz Rolling Swivel with Interlock Snap are a heavy duty, brass, rolling swivel combined with a black nickel coated stainless steel interlock sn...

Wakebaits are a surface lure that emulate a potential feed swimming on the surface. Cast and retrieve like a Popper, or troll them slowly to around...

Wakebaits are a surface lure that emulate a potential feed swimming on the surface. Cast and retrieve like a Popper, or troll them slowly to around...

Swimerz Soft Vibes are a traditional fork tail type soft plastic lure. At 95mm long and 20g in weight they can be fished in current, vertically ji...

Swimerz Soft Vibes are a traditional fork tail type soft plastic lure. At 95mm long and 20g in weight they can be fished in current, vertically ji...

Swimerz Rolling swivels are a low-profile, super-strong swivel featuring a twisted eye on each end, with the shaft of the eye inside the central ba...

Soft plastics offer many advantages over hard bodied lures that don’t have the soft texture of real food. When a fish strikes a soft plastic bait ...